Packaging That Reflects Brand Identity
As a designer, package design plays a vital role in my work to establish and enhance a company's brand identity. From shipping bags and product labels to custom designs, I create packaging that reflects the company’s vision and leaves a lasting impression. Through a collaborative process—starting with brainstorming and moving through concept development, prototyping, and production—I ensure every design is visually compelling, functional, and aligned with the brand's goals. My focus on creativity and detail helps the business, from startups to established brands, stand out in competitive markets.
A Selection of My Top Package Designs
Firebrand Project
My role in the Firebrand project involves designing labels for tube packaging and boxes. The goal was to create labels that clearly convey the essence of the company. I developed a label that effectively communicates what customers can expect when purchasing a USA flag from Firebrand. Additionally, I designed a compact business card that provides a concise description of the product, reinforcing its purpose and value.
My role:
Create Labels
Business Cards
Photography
Shipping bag Project
The company needed a shipping bag that would leave a lasting impression and help boost brand recognition when customers received their packages. I designed a shipping bag that aligns with the company’s brand, keeping the design simple yet impactful. The bag effectively communicates the origin of the item without being overly complicated, ensuring customers instantly recognize where their product came from.
My role:
Create Shipping Bag
Healing Field Foundation
I've designed a special lapel pin for Healing Field, intended for distribution at retirement homes and events for lapel pin collectors. This unique addition to their collections aims to provide a meaningful keepsake in a single, impactful design, as requested by Healing Field.came from.
My role:
Creator of Lapel Pin
New Utah flag inserts
My objective with this package design is to capture the attention of our target audience, informing them about our celebration of the new Utah flag while also highlighting the continued availability of the old Utah flag. This insert has been included with customers' orders. I did not design the new Utah lapel pin on the business card to hold the lapel pin.
My role:
Creator of Lapel Pin holder
Colonial Flag Folder Design
In this project for Colonial Flag, my role was to design a folder that embodies the essence of the Colonial Flag brand while aligning with its heritage.
This folder is intended for distribution to architects involved in apartment developments, with the goal of capturing their attention and effectively communicating who Colonial Flag is and the story behind our origins, what services we offer.
My role:
Creator of folder design
america 250th
This project celebrates the America 250 initiative, honoring the 250th anniversary of the United States. I’ve created mockup products, organized into six distinct packages, to showcase our creativity and provide versatile customer options.
The goal is to present these packages to the America 250 organization as part of a compelling pitch, supporting the company in delivering a persuasive proposal for this historic milestone
My role:
Creator of Mockup Products
america 250th
This project is a tribute to the America 250 initiative, commemorating the 250th anniversary of the United States.
I developed detailed mockups to visually articulate the flags featured in the celebration. The flag tags and yard signs are designed to highlight the unique history of each flag, enhancing the storytelling experience as they are displayed on the field.
My role:
Creator of flag tag design
Creator of yard sign design
